BLOCKCHAIN 102: WHAT IT MEANS FOR BRAND BUILDERS

PANELIST - SAMANTHA RADOCCHIA

Samantha Radocchia joins a panel with JOSEPH LUBIN, Founder, ConsenSys, Co-Founder, Ethereum, PHIL GOMES, CCO, Bloq, Former Senior Vice President, U.S. B2B Digital, Edelman, MATTHEW QUINT, Director, Center on Global Brand Leadership, Columbia Business School to discuss the nuances behind the blockchain buzz words like "trustless," "security," "transparency," and "efficiency." In addition, the discussion will dive into some specific implications and use cases for how the technology will likely affect brand builders and marketers.