The Change Futurist

Change has
a pattern.

See it, and you're ready for whatever comes next.

Ivanti Solutions Summit
Trusted by governments, Fortune 500s, and global institutions
Past audiences include Dell, Pfizer, BMW, Cisco, MIT, the Federal Reserve, SAP, Columbia University, Nestle, Coca-Cola, Pinterest, ICI, Audible, JLL, the World Economic Forum, GE, Whirlpool, the United Nations, Unilever, P&G, IBM, Gobierno de Mexico, LinkedIn, and LVMH
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Sam Rad
Meet Sam

Curiosity of an anthropologist. Instinct of a tech founder. Energy of a rock star.

Sam Rad is an anthropologist who spent twenty years inside technology revolutions, founding four companies through the rise of e-commerce, blockchain, and AI, and learning one thing above all: change has a pattern.

With the curiosity of an anthropologist, the instinct of a tech founder, the candor of a friend, and the calm of an ex-competitive skydiver, Sam shows leaders and their teams the pattern behind every big change, so they're ready for whatever comes next.

She says the things other speakers won't, and she says them with warmth. Her talks lift the overwhelm, hand the room a simple way to read what's happening, and end on the promise every anxious audience needs to hear: you're going to be OK.

5
Continents
50+
Countries
#1 Bestsellers
Founder
Full bio →

Sam is a rare individual who has the unique ability to catalyze and inspire everyone around her.

Asael Meir · Partner, CohnReznick LLP
Book Sam →
Sam Rad on stage at CITE beside a screen reading The Future Needs Innovators
CITE · The future needs innovators
Speaking · The keynote

Change has
a pattern.

Every powerful new technology is like a jetpack. It promises new heights, and it scares you about where it might take you. Once everyone has one, not having one is how you get left behind. But owning it isn't the point, and neither is using it. Steering it is.

In Change Has a Pattern, anthropologist and futurist Sam Rad shows audiences the cycle every big change follows, why the new tools aren't paying off yet, and the four moves that turn the corner. The pattern has repeated through five thousand years of recorded history, which is why the message works in any industry and lands with any room: it is universal, and above all, human.

In times of radical disruption there is no roadmap, and what got you here won't get you there. The natural reaction is to brace. Sam uses history, and a clear look at what's coming, to make the change feel less daunting. She hands the room the moves to let go of the old way, reset on the real goal, and use the new tools for expansion instead of more of the same.

People don't just walk out ready for what's next. They walk out wanting it.

Sam Rad on stage at GOFEST Bogotá
5,000
Years of the same pattern
4
Moves that turn the corner
Any
Industry. Any room.
1
Promise: you're going to be OK
Six eras. One cycle.

Every evolution in history followed the same pattern.

Agrarian eraGrain & Plough
Agrarian
10,000 – 800 BCE
Industrial eraSteam & Loom
Industrial
1760 – 1900
Internet eraAir & Mobile
Internet
1990s – 2010s
Acceleration eraAI & Space
Acceleration
You are here
Bio-Integration eraChips & Cells
Bio-Integration
Next
Post-Quantum eraQubits & Worlds
Post-Quantum
After next
Five continents

Every room is asking the same question.

What happens next, and are we ready for it? Sam has answered it for rooms in Cannes, Bogotá, Bangkok, and beyond.

Book Sam →
TFWA 40th · Cannes
Sam Rad keynoting to a full ballroom under chandeliers at CRMC in Chicago
CRMC · Chicago
Sam doesn't just predict the future. She lives in it.
Twenty years inside four technology revolutions. Now she hands the room the map.
Book Sam →
5
Continents
50+
Countries
#1 Bestsellers
Tech Founder
Book Sam Rad

Walk out ready.

Sam Rad is the speaker you book when you are facing change, and you want your people to walk out inspired to shape what comes next.

Book Sam →
GOFEST 2026 · Bogotá