The future of hospitality.
Change Has a Pattern, built for hospitality leaders. The cycle every big change follows, applied to the forces reshaping your world right now. Your people walk out ready for it.
Travel has been here before.
The steamship. The jet. The online travel agency. Each one collapsed distance and terrified the operators who had to absorb it. Each followed the same cycle, and each time the businesses that steered the change instead of resisting it set the standard for the era that followed.
AI is the current jetpack. Agents that book without visiting your site. Synthetic reviews. Dynamic pricing that outpaces your revenue team. The gap between the technology and the guest relationship is where the risk and the opportunity both live.
Change Has a Pattern
In this keynote, Sam Rad shows hospitality leaders the cycle every big change follows, why the new tools aren't paying off yet, and the four moves that turn the corner. The pattern has repeated for five thousand years, which is why it lands with any room in this industry.
The four moves
See the pattern. Let go of the old way. Lead the jetpack. Take it off. The arc underneath: recognition, reassurance, challenge, agency, practice, hope.
We don't have an adoption problem. We have a reinvention problem. The returns happen after you redesign.
Three forces Sam maps on stage.
Sam doesn't just predict the future. She lives in it.
Sam Rad is an anthropologist and four-time technology founder. She built companies across AI, blockchain, and connected hardware: two that used AI to map personal taste, then Chronicled, the San Francisco company bringing trust to global commerce and supply chains, and NYOUM, a London-based generative AI communication platform.
Trained in anthropology and linguistics, her research runs to simulated realities, cognitive security, and post-human society. She holds a family of patents linking the physical and digital worlds, and her early blockchain protocols contributed to ERC-721, the standard behind NFTs. She has advised the United Nations, the World Economic Forum, and the Federal Reserve Bank, keynoted on five continents, and written two #1 bestsellers, Radical Next and Bitcoin Pizza.
She was named to the Forbes 30 Under 30 for enterprise technology and spent a year off-grid in the Amazon. Before the boardrooms she was a competitive skydiver, which is where the keynote's jetpack metaphor comes from, and why the reassurance at the end of it lands.
See the room react.
Governments. Fortune 500s. Global institutions.
Sam has keynoted on five continents for organizations including Cisco, Dell, SAP, the United Nations, the World Economic Forum, and the Federal Reserve Bank.
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Sam Rad is the speaker you book when you are facing change, and you want the room to walk out inspired to shape what comes next.
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