The future of technology.

The industry that builds the jetpacks is the worst at steering them. Every platform shift, from mainframe to client-server to cloud to mobile, followed the same cycle: the tool arrived, the org chart didn't change, the productivity didn't show up, and then the companies that restructured around the tool took the decade.

AI is the fourth platform shift in forty years and it is moving faster than the three before it. The pattern still applies. The question is whether your organization is using it to do the old thing faster, or to do something that wasn't possible before.

In this keynote, Sam Rad shows technology leaders the cycle every big change follows, why the new tools aren't paying off yet, and the four moves that turn the corner. The pattern has repeated for five thousand years, which is why it lands with any room in this industry.

The four moves

See the pattern. Let go of the old way. Lead the jetpack. Take it off. The arc underneath: recognition, reassurance, challenge, agency, practice, hope.

We don't have an adoption problem. We have a reinvention problem. The returns happen after you redesign.