Industries · Future of Work

The future of work.

Change Has a Pattern, built for future of work leaders. The cycle every big change follows, applied to the forces reshaping your world right now. Your people walk out ready for it.

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World Economic Forum
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United Nations
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The keynote, for future of work

Work has been here before.

The guild. The factory floor. The office. Remote. Every reorganization of how humans coordinate was a jetpack, and every one followed the same cycle: the tool arrived, the org chart didn't move, the productivity didn't show up, and then the organizations that redesigned work around the capability took the decade.

AI is the current one, and it arrived at the individual before it arrived at the institution. Workers save time on email and pour most of it back into the same meetings. That is not a technology problem. It is a redesign problem, and it is the exact chapter Sam's keynote is built for.

Change Has a Pattern

In this keynote, Sam Rad shows future of work leaders the cycle every big change follows, why the new tools aren't paying off yet, and the four moves that turn the corner. The pattern has repeated for five thousand years, which is why it lands with any room in this industry.

The four moves

See the pattern. Let go of the old way. Lead the jetpack. Take it off. The arc underneath: recognition, reassurance, challenge, agency, practice, hope.

We don't have an adoption problem. We have a reinvention problem. The returns happen after you redesign.

The pattern in future of work

Three forces Sam maps on stage.

01
The job is not the goal
People and organizations defend the current expression of their value instead of the value itself. Why that stalls transformation, and how to release it.
02
Task, workflow, value
Three levels of AI use. Almost everyone is on the first. The returns live two levels up, and the ladder for getting there.
03
Capacity you already have
Most capacity for change is occupied by what people refuse to release. Unlearn before you upskill.
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Sam Rad keynoting for a future of work audience
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Your speaker

Sam doesn't just predict the future. She lives in it.

Sam Rad

Sam Rad is an anthropologist and four-time technology founder. She built companies across AI, blockchain, and connected hardware: two that used AI to map personal taste, then Chronicled, the San Francisco company bringing trust to global commerce and supply chains, and NYOUM, a London-based generative AI communication platform.

Trained in anthropology and linguistics, her research runs to simulated realities, cognitive security, and post-human society. She holds a family of patents linking the physical and digital worlds, and her early blockchain protocols contributed to ERC-721, the standard behind NFTs. She has advised the United Nations, the World Economic Forum, and the Federal Reserve Bank, keynoted on five continents, and written two #1 bestsellers, Radical Next and Bitcoin Pizza.

She was named to the Forbes 30 Under 30 for enterprise technology and spent a year off-grid in the Amazon. Before the boardrooms she was a competitive skydiver, which is where the keynote's jetpack metaphor comes from, and why the reassurance at the end of it lands.

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Governments. Fortune 500s. Global institutions.

Sam has keynoted on five continents for organizations including Cisco, Dell, SAP, the United Nations, the World Economic Forum, and the Federal Reserve Bank.

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Sam Rad is the speaker you book when you are facing change, and you want the room to walk out inspired to shape what comes next.

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